Canadian Consumers: Juggling Local Aspirations and Price Sensitivity

In 2025, Canadian consumer behavior reflects a compelling paradox: strong local and sustainability preferences coexist with pronounced price sensitivity. According to market research, 75% of Canadians report a willingness to pay more for locally produced food, driven by concerns over quality and sustainability. Yet, when it comes to actual purchasing, 62% opt for more affordable imported options—demonstrating the weight of economic pragmatism in household decisions. Retail is rapidly evolving to meet these mixed signals. Demand for a seamless buying experience is spurring omnichannel retail integration: 67% of Canadians expect retailers to offer unified online and in-store shopping, and over 75% of Canadian retailers have adopted such strategies, including services like curbside pickup and unified loyalty programs. These investments are crucial, as omnichannel adoption can boost customer retention rates by up to 23%. Meanwhile, social commerce is surging—40% of Canadians made purchases directly via platforms such as TikTok and Instagram in 2025, a figure even higher among consumers under 35. Social commerce is set to represent up to 15% of total e-commerce revenue, and Canadian retailers are

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